What is Product Packaging?
Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors, and fonts that are used on wrapping, a box, a can, a bottle, or any kind of container.
It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch, and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it, and maybe most importantly if we should buy a product or not.
In the Ultimate Guide to Product Packaging Design, we look at how to get your packaging to tell the story you want.
Before you start your packaging design
3 Crucial Questions
There are three questions you must have the answer to before you start designing the packaging for a product:
- What is the product?
- Who’s buying the product?
- How are people buying the product?
Let’s look at these a little bit more in-depth:
Source: Martis Lupus – 99Designs